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Our web log (Blog) is filled with interesting web facts and the latest in web technology. Enjoy!
Top 5 Things to Cover on your Website
Comments Off on Top 5 Things to Cover on your Website
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Contact Information – Don’t make it difficult for customers to find you! Provide contact information on every page and a link to a contact page on every page.
Sales Copy – Content is King! This is what make a ‘browser’ change into a ‘buyer’.
Clarity – Communicate right away what you are about [...]
Tricking Google
August 4th, 2012
Google is constantly changing the way it ranks sites. It does this to keep a step ahead of people trying to ‘cheat’ a ranking. Google can often tell if someone is trying to trick it into getting an artificially high ranking. A site can even get banned altogether from Google – not [...]
Links to other sites
July 13th, 2012
Google looks at other pages that link to your site to determine how high your site should appear in a search. Google counts each link to your website as a ‘vote’ in popularity. If other sites link to your site, it must be a good one. It is good to find other [...]
Microformats
May 21st, 2012
Web 3.0, also known as the Semantic Web, provides for the identification of items on a web page via microformats. Marking up names, events, and locations on a website enable Google Map listings, exporting contacts to your address book and more. In the footer of this website, words such as name, company, [...]
Domain Names
May 11th, 2012
The words that are used in a domain name are very meaningful to search engines (Google, etc). Often a business name is used for the domain name which is fine if people know the name of the business they are searching for. But better option might be to use the keywords that might [...]
Only use words that are all capitalized in a few places. Words in all caps draw attention to themselves but they are hard to read. Changes in letter size in a word make it easier to read. It is better to use color, boldness, or a font size increase to call attention.
Don’t put the keywords to your site just in images. Search engines (google) do not read images. Search engines are ‘blind’ to images. The keywords that potential visitors might use to a site should be in the text of the site, preferably in the first 200 words of the page, and labeled [...]