SEO
Tricking Google
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Google is constantly changing the way it ranks sites. It does this to keep a step ahead of people trying to ‘cheat’ a ranking. Google can often tell if someone is trying to trick it into getting an artificially high ranking. A site can even get banned altogether from Google – not [...]
Links to other sites
July 13th, 2012
Google looks at other pages that link to your site to determine how high your site should appear in a search. Google counts each link to your website as a ‘vote’ in popularity. If other sites link to your site, it must be a good one. It is good to find other [...]
Domain Names
May 11th, 2012
The words that are used in a domain name are very meaningful to search engines (Google, etc). Often a business name is used for the domain name which is fine if people know the name of the business they are searching for. But better option might be to use the keywords that might [...]
Don’t put the keywords to your site just in images. Search engines (google) do not read images. Search engines are ‘blind’ to images. The keywords that potential visitors might use to a site should be in the text of the site, preferably in the first 200 words of the page, and labeled [...]
Important tags
September 4th, 2011
Google gives more weight to text that appears in certain tags, like title title tags and heading tags. It considers text in these tags to be more important than ordinary text on the page.