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- Contact Information – Don’t make it difficult for customers to find you! Provide contact information on every page and a link to a contact page on every page.
- Sales Copy – Content is King! This is what make a ‘browser’ change into a ‘buyer’.
- Clarity – Communicate right away what you are about and how you can help.
- Reason to come back – Keep your content changing and up to date. Having a Blog or ‘News’ is a great way to do this. Blogging is also great SEO (Search Engine Optimization).
- Social Media Integration – Make a connection, you may not like it, that’s ok.
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