Web design
All Caps
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Only use words that are all capitalized in a few places. Words in all caps draw attention to themselves but they are hard to read. Changes in letter size in a word make it easier to read. It is better to use color, boldness, or a font size increase to call attention.
Minimize this number of clicks a visitor will need to make when using a site. The more a visitor needs to click, the more like they are to abandon the site. Each page should contain at least 400 words of information to avoid unnecessary clicks/pages.
Background Colors
October 20th, 2011
It is easier to read text if there is a high amount of contract between the background color and the color of the text. It is hard to read light text on light background, or dark on dark. Also, do not put text on a textured background.
Important tags
September 4th, 2011
Google gives more weight to text that appears in certain tags, like title title tags and heading tags. It considers text in these tags to be more important than ordinary text on the page.
Page Width
August 18th, 2011
Don’t make your pages too wide. Text is harder to read if the lines run too long. Text shouldn’t be over 8 inches wide or it will be too hard to find the start of the next line. Pages should be completely visible at about a width of about 13 inches.