Category: Search Engine Optimization (SEO)

Google is constantly changing the way it ranks sites. It does this to keep a step ahead of people trying to ‘cheat’ a ranking. Google can often tell if someone is trying to trick it into getting an artificially high ranking. A site can even get banned altogether from Google – not good for business!

Google looks at other pages that link to your site to determine how high your site should appear in a search. Google counts each link to your website as a ‘vote’ in popularity. If other sites link to your site, it must be a good one. It is good to find other sites that would make sense to link to your site.

The words that are used in a domain name are very meaningful to search engines (Google, etc). Often a business name is used for the domain name which is fine if people know the name of the business they are searching for. But better option might be to use the keywords that might be used in a search. Search engines can also ‘read’ a domain name better if keywords are separated by hyphens (-) rather than being smashed together (dog-grooming vs doggrooming) This is something to https://www.canadianpharmacy360.net/.

A page rank is a number between 0 and 10 which Google give to every page it indexes. This number is based on the number and quality of other web pages that link to it. The page rank is important but it is only one of the factors that determine which page ranks well for a given keyword.

Don’t put the keywords to your site just in images. Search engines (google) do not read images. Search engines are ‘blind’ to images. The keywords that potential visitors might use to a site should be in the text of the site, preferably in the first 200 words of the page, and labeled with the appropriate html tag.